EGMA has assembled a team of marketing experts who are dedicated to identifying ways to increase our brand’s market voice share. In addition, case we work with our partners to develop marketing campaigns and other activities that will increase store footfall and daily transactions. With our years of experience, we can develop strategies and detail execution plans that will help achieve marketing objectives.
WHAT WE DO
With social media playing an ever increasing role, we have the experience of creating channels, devising and refining channel strategies and driving channel engagement that results in an increase in mind share among potential customers as well as translating it into bottom line sales. With a combination of engagement tactics and campaigns we have the expertise to improve a brand’s presence on critical social media channels.
Stores are the primary purchase channel for most optical stores. In order to encourage customer footfall and daily transactions, we create marketing promotions, Gift With Purchases and store level activities with the help of store management and staff. These initiatives help positively impact potential customers and translate them into purchasing loyal customers.