1975: Zia Eghterafi founded one of Riyadh’s first professional retail optical outlets, see “Zarka Al-Yamama”.

1980: The growing demand for optical services in the region prompted the founder to expand the business, and he installed the first glass lab in Saudi Arabia.

1995: The father-and-son duo Zia & Poya Eghterafi set up yet another state of the art Lens Factory to be among the very first Organic Lens Manufacturing and coating plants in the region, and acquired exclusive Distribution and Manufacturing rights for Rodenstock Eyewear and Lenses for Saudi Arabia.

2002: EGMA was founded and operation shifted to the U.A.E. EGMA set up a lens factory with the highest technology available at the time, and signed an exclusive Distribution agreement with Rodenstock to cover the GCC region.

2004: EGMA notched up its style factor by becoming the exclusive agent for the glamorous Porsche Design eyewear and started growing its eyewear division.

2006: GMA launched its International Licensee Office program by opening its first Licensed Office in Qatar. EGMA Qatar started supplying and serving the local market with EGMA’s 3 product lines.

2006: EGMA started its operation in Optical Instruments and Edger’s by becoming the GCC’s exclusive dealer for INDO professional optical equipment.

2009: EGMA became GCC’s distributor for Flair and handmade German optical frame.

2010: EGMA Optical Supplies were established as a Free Zone Company in Dubai Silicon Oasis, paving the way to serve the international market with higher speed.

2010: EGMA became the official distributor of Dunhill and Mercedes-Benz eyewear in the GCC.

2011: EGMA became GGC’s dealer for Charops,Visslo and ViewM Optical instruments and edgers.

2012: EGMA became the MENA dealer for Rodenstock Professional refraction units.

The Present

In 2014, EGMA started on the path to revolutionize the Optical Industry. EGMA build a team of industry experts and leaders to deliver services needed for the Optical Industry in the MENA region. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

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EGMA Eyewear

EGMA Eyewear was started with the aim of bringing the best in the world of sunglasses and frames to the MENA region. Our experienced team hand picks brands with a strong heritage, pills modern collection and quality track record to ensure our partners only get the best for their investment. In addition, this our dedicated staff ensures unrivaled after-sales support and industry best practices are put into place even at the store level so day to day operations and inventory management are as smooth as possible. Our experienced marketing team also works with our partners to ensure improved Return On Investment for marketing spend.

Our Stock Management Methodology

Being a family owned business with a strong heritage, order EGMA has the flexibility to make conscientious decisions that are in the best interest of our partners. Working with EGMA, you only purchase display pieces based on the viability of your store and a select few pieces as backup. We worry about the rest – restoring your stock as soon as any piece has been sold. By switching to this method, our partners continue to receive significant benefits.

  • Connector.

    Better Cash Flow

    Your money is no longer locked up in stock that may or may not sell and give you returns down the line.

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    No Risk

    No more worrying about non-moving stock. We take on the risk of ensuring that you have the right stock at the right time.

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    Latest Collection

    Your stock being replaced in periodic intervals also means you keep getting the latest collection as soon as it comes to the supply chain.

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    Price Control

    Without large quantities of stock in your warehouse you no longer have to worry about clearance, liquidation and deep discounts to move your stock.

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    Better Customer Satisfaction

    Having the latest stock also means that your customers are happier as they have access to the latest products.

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    Better Daily Operations

    You no longer have to worry about stock management and this means you can now focus on other areas of running your business.

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    Increased Profitability

    With this new methodology you save money by effectively spending less. This means better profits for your business.

Our Brands

Porsche Design Eyewear stands for “technical luxury” – a harmonious combination of design and luxury. Unconventional, timeless and purist designs win over through their highly innovative standard. Technical innovations and the best craftsmanship meet the latest technology.

Rodenstock has been making high quality eyewear for over 135 years. Rodenstock is the only manufacturer of lenses as well as frames. The benefits are right in front of your eyes: an individually matched combination of perfect design and premium materials. A blend of experience and innovation, of timelessly modern shapes, perfect fit and first-class functionality.

125 years fly by when your head is always full of ideas and dreams. Drawing inspiration from its heritage Julbo wants to be known for its outdoor spirit in the eyewear market. Julbo has extensive ranges and new products founded on a taste for adventure and freedom – allowing everyone to see the world even better.

From razor-sharp tailoring and slim fit shirts to super-luxe knitwear, designer Paul Smith is renowned for his ability to update men’s and women’s classics with a whimsical twist. Wholeheartedly British, Smith’s heritage is reflected across all aspects of his eponymous label with designs produced and manufactured in the UK. Paul Smith’s eyewear collection is handcrafted from the finest materials and includes designs that have been precisely engineered to offer the most comfortable fit for every wearer.

From everyday products such as furniture and lemon squeezers to revolutionary mega-yachts, micro wind turbines, electric cars and hotels that aspire to be wondrous, stimulating and intensely vibrant places, Starck never ceases to push the boundaries and criteria of contemporary design. His technological miracles are vectors of democratic ecology, focused on action and a respect for the future of both humans and nature. Predicting the phenomena of convergence and dematerialisation, Philippe Starck has always devised objects that demand the most from the least.


What Eyewear Collection Is Right For You?

No matter what brand you are looking to working with, we have a exclusive MENA collection that you can select from and carry in your stores. This selection takes into account the eyewear trends within the region and customer needs to give you a collection that your customers will love and will help your sales staff sell with ease. To work with any of our brands and find out about the Exclusive MENA Collection please send us a message and a dedicated member of our team will get back to you shortly.

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Porsche DesignRodenstockJulboPaul Smith SpectaclesStark Eyes

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